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WEB SITE: |
www.adometry.com |
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CORPORATE HEADQUARTERS: |
Austin, Texas |
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DEVELOPMENT CENTER: |
Redmond, WA |
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ABOUT: |
Adometry, Inc., is the leading provider of ad analytics utilizing the best verification and dynamic fractional attribution solutions for agencies and advertisers, providing actionable optimization recommendations for a significant return on overall ad spend within the online advertising industry.
For over half a decade Adometry has led the industry in online ad verification and traffic quality management, delivering actionable insight to improve the performance of online advertising. Online advertisers, agencies, publishers, and ad networks rely on Adometry for audience verification, click quality scoring and attribution metrics to optimize online advertising results. |
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FOUNDED: |
2006 as Click Forensics
Click Forensics acquired Adometry in 2010 and changed combined company name to Adometry |
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FINANCIALS: |
Adometry is a venture capital backed pre IPO software vendor.
Primary venture capital investors include Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University
$6 Million in C round funding raised in June 2010
Adometry is a sub $10 Million revenue company |
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SOLUTIONS: |
Deployed as hosted Enterprise SaaS solutions, Adometry's offerings help to optimize online advertising campaigns by identifying sources of unwanted or underperforming traffic (such as click fraud) and scoring valid traffic based on its value to advertisers and ad networks.
Adometry provides scoring, auditing, verification, and attribution metrics to optimize and improve return on ad spend. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect, Adometry's mission is to bring greater levels of transparency and accountability to the online adverting industry.
The Adometry products are based on machine-learning and data mining technologies trained on a massive data set containing billions of clicks and impressions collected from hundreds of advertisers and ad networks since 2006.
Adometry’s solution set includes:
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TagScan for Publishers
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Attribute (attribution product) for agencies and advertisers
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Validate (validation product) for agencies and advertisers
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Classic Cost per Click (CPC) for Ad networks
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COMPETITORS: |
ClearSaleing & Visual IQ |
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EMPLOYEES: |
35 Employees |
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